In this post we will show you how to do more profitable and rewarding dentistry using the One Visit Crown.

It is all too common for patients to reject crowns in favour of unprofitable large composite fillings, or to defer the treatment altogether. Considering crowns are the single most valuable procedure in dentistry, accounting for on average 30%[1] of practice revenue, smart dentists are discovering how the One Visit Crown (OVC) has a place in their practice to improve patient satisfaction, and their own productivity.

"When given the choice, most patients will opt for the lowest cost, and most time efficient solution presented to them." - Dr Simon McDonald.

In this article we will show you how you can use the patient letter resource to recover patients who had previously deferred crown treatment.  

Everyone has an “action priority list” derived from what they see as important. Actions that get to the top of the list get done, while things further down the list have to wait or get forgotten. When you suggest that a tooth really needs a crown, the patient evaluates the relative importance of this against their other priorities. If you don’t convince them that it is really important, it will never get to the top of the list.

The reality of life is that not everyone has the money for a lab crown, nor see it as top of their priority list. This is where the One Visit Crown comes in. Offering patients a more affordable, high quality alternative may be all that is needed to encourage the patient to take the important decision to prioritise their dental health.